Guides

How to make a product video ad with AI (step by step)

AI toolsUpdated 29 October 20263 min read

Short answer: clean up your product photo (remove the background, crop square, compress), then write a brief that names the product, audience, offer, platform, length and tone. Generate with an AI video tool such as Qevio.ai. Check every frame and line of copy for accuracy, then export in 9:16 for Reels, TikTok and Shorts and compress it if a site has an upload limit.

What you need

• One or more clear product photos.
• A short description: what it is, who it's for and the one reason to buy.
• An offer, if you have one, such as "20% off this week" or "free shipping".

Step 1: prepare the product photo

AI tools work best from a clean, sharp image.

1. Remove the background so the product stands alone.
2. Crop to a square or the ratio you'll use.
3. If it's small or soft, upscale or sharpen it.
4. Compress it so it uploads quickly.

See how to remove the background from a photo.

Step 2: write the brief

A good brief names six things. Here's an example:

Product: Bamboo insulated water bottle, 750 ml, keeps drinks cold 24 h
Audience: commuters and gym-goers, 20–40
Offer: 20% off launch week, free shipping
Platform: Instagram Reels and TikTok, 9:16, 15 seconds
Tone: bright, energetic, eco-friendly, no exaggerated claims
Call to action: "Shop the launch" with link in bio

Only include claims you can back up, such as the capacity, materials and real test results.

Step 3: generate the campaign

In Qevio, paste the brief into One Prompt Studio or use the AI Agent to shape it. You can pick a video length (5–30 seconds) and format (9:16, 1:1 or 16:9). Turn on your Brand Kit to keep colours and logos consistent. Qevio shows a credit estimate before it runs. Video uses the most credits, so start with one short clip.

You'll usually get the video plus titles, captions, hashtags and ad copy for the platforms you chose.

Step 4: check everything

AI output needs a human edit:

• Product accuracy: shape, colour, logo and details must match the real product.
• Claims: remove anything you can't prove, such as "best in the world" or medical claims.
• Text on screen: check spelling and prices.
• Rules: follow each platform's ad policies and label AI-generated content where required.

Regenerate or edit until it's right.

Step 5: export for each platform

Need a different shape from the same clip? See how to make a video vertical for TikTok. If a site or email has a size limit, use the video compressor. For a looping preview on a product page, make a GIF from the video.

Step 6: test and learn

• Post two versions with different hooks in the first two seconds.
• Compare views, watch time and clicks after a few days.
• Keep the winner's brief and change one thing at a time.

Questions

How long should a product video ad be?

For Reels, TikTok and Shorts, 6–15 seconds is a good start. Show the product in the first two seconds.

Do I need to say a video is AI-generated?

Some platforms require labels for realistic AI content, and some ad rules require disclosure. Check each platform's current policy.

Can I make videos without showing a person?

Yes. Product-only and "faceless" videos are common. Qevio also has a faceless video preset and AI influencer characters if you want a consistent presenter.