Open Graph image size and the files every new website needs
Updated 21 October 2026
Tool for this guide: Website asset pack
Short answer: a link preview (Open Graph) image should be 1200 × 630 pixels. The website asset pack generator makes it from your logo, along with favicons, Apple and Android icons, a web manifest and all the HTML head tags.
What's in a website asset pack
| File | Used by |
|---|---|
| favicon.ico and PNG favicons | Browser tabs and bookmarks |
| Apple touch icon (180 × 180) | iPhone and iPad home screens |
| Android icons (192, 512) and manifest | Android home screens, installable web apps |
| Open Graph image (1200 × 630) | Link previews on Facebook, LinkedIn, X, WhatsApp, Slack, iMessage |
| Logo PNGs, social profile and banner images | Social accounts and listings |
| HTML meta tags | Your page's <head> |
Step by step
- Open the website asset pack generator.
- Add your logo, or use letters or an emoji.
- Add the site name, tagline and brand colours.
- Download the ZIP, upload the files to your site and paste the tags into the
<head>.
Everything happens in your browser.
The tags that make link previews work
og:title,og:description,og:url,og:typeog:imagewithog:image:width1200 andog:image:height630twitter:cardset tosummary_large_image- favicon and Apple touch icon links, manifest and theme colour
The generator writes all of these for you.
WordPress, Shopify and Wix
You don't edit HTML there. Upload the favicon as the Site Icon and the 1200 × 630 image in the social sharing or SEO settings. The rest is handled by the platform.
Questions
Why doesn't my new image show when I share the link?
Social networks cache previews. Use the platform's sharing debugger to refresh it, or add ?v=2 to the link when testing.
How is this different from the favicon generator?
The favicon generator makes only icons. The asset pack adds the link preview image, logo PNGs, social images and full meta tags. For SEO image sizes, see the SEO image pack.
Try it now
Everything a new website needs from one logo: favicons, Apple and Android icons, a web manifest, a 1200 × 630 link preview image, logo PNGs, social profile images and all the HTML head tags.
Open website asset pack